ICON Week is taking on place 25-29 September. It aims to raise awareness of infant crying and how to cope.
The awareness campaign will support parents/carers and prevent serious injury, illness and even death of young babies as a result of Abusive Head Trauma that happens when someone shakes a baby.
ICON spells out:
Infant crying is normal
Comfort methods can help
Ok to walk away if the baby is safe and the crying is getting to you
Never ever shake a baby
There are a range of webinars throughout the week which anyone is invited to attend, but most of the sessions are likely to be most relevant to health professionals.
Find out more about ICON, including what NHS NW London has planned in terms of training.
ICON also has an advice page for parents, which we would encourage both mums and dads to follow.