Communications resources for staff

On this page you will find all our available communications resources.
Priority campaigns can be found at the top of the page.

Please download, use and share information as appropriate. 

If there are other resources you would find helpful -
please contact:

Measles, mumps and rubella vaccination

This campaign focuses on the risks associated with measles, providing parents/guardians with accurate information that motivates action or encourages a conversation with a health professional.

The full toolkit can be downloaded here.

It includes website and newsletter copy, social media content, posters and a digital screen. 

A3/A4 posters:

Social media assets:

Digital screen:

The full measles communications toolkit from UKHSA can be found here.

Measles/MMR overview leaflet and transaltions:

Lots of materials and translations can be found on the health publication website  - any health/public sector professional can create an account and download and order materials.


Short videos in different languages:

The following link provides local details of walk-in clinics in NW London



Video text: 

Measles spreads easily and can cause serious illnesses, including pneumonia and meningitis. A rash and high fever could be an indication of measles, so if you have suspicions see a doctor straight away.

If your children have not had the MMR vaccine, you should get them immunised as soon as possible. The vaccine is safe and effective, protecting your child against measles, mumps and rubella. Speak to your GP to get them vaccinated.

Measles can also spread in adults, so you too should get vaccinated. And if you come into close contact with someone who has developed measles, then you should seek medical help as your GP can offer you some protection against developing severe illness.

Measles is serious, so take steps today to get your children vaccinated and check out more information at

NHS North West London hosted a London-wide GP webinar on the topic of measles and MMR vaccinations on 21 February 2024. This content is aimed at GPs and medical professionals.

Resources are available here:

Winter resources

The Winter 2023/2024 Communications and Engagement Plan was published in September 2023, outlining key messages and activity from September 2023 - March 2024. 

It outlines:

  • winter comms plan cover.PNGOur key winter messages:
    • Winter vaccination programme - flu and Covid-19
    • Accessing NHS services - pharmacy, GP (online consultation), UTC, A&E, NHS111
    • Self-care
  • Free and paid activity, including:
    • Advertising: print, radio, spotify, Google, social media
    • Collaboration: GPs, pharmacies, schools, local authorities, community groups etc


The PDF file can be downloaded here.

This leaflet covers all NHS services and how to access them. This leaflet is available in 14 languages:

Evening and weekend appointment messagesEvening and weekend appointmnet website and social graphic.png


This pack contains messages to update websites and answerphones, along with posters and social media posts.


Social media

Online consultation:

Phone appointments: These assets are suitable forimage.png Facebook and Twitter.

The Autumn/Winter 2023 campaign to all eligible cohorts for a COVID-19 vaccination ended on 31 January 2024.



Social media:

Website links:

  • Information on flu and the flu vaccination programme is available to the public here on our website.

Public Health England Flu resources are available here. This page will be updated as additional resources are released by NHS England. 2324 flu leaflet front page.PNG

This pack was last updated in October 2023. The Autumn/Winter 2023 campaign to all eligible cohorts for a COVID-19 vaccination ended on 31 January 2024. 

The resources in this pack address the common concerns faced by primary care during winter: the vaccination programme, accessing NHS services and ways to contact your GP surgery. This information is available for several channels:

  • Website copy
  • Print collateral: leaflets and posters
  • Social media assets
  • Website banners and GP screen
  • Phone updates – text and answer phone messages

Download the PDF here. 

Health and wellbeing

Mental health services leafletMH leaflet cover.PNG

This leaflet covers:

  • Managing sleep, anxiety and stress (
  • Talking Therapies
  • Looking after your mind and body 
  • Mental health services for people in crisis

Download PDF here

Social media


West London learning

The West London learning page is there to support colleagues in partner organisations to increase their understanding of how to provide safe and effective care, in a non-judgemental manner to their patients with complex mental health needs. The materials, including case studies and videos, are free to access but are intended for healthcare professionals and volunteers working in healthcare settings only.

West London learning :: West London NHS Trust

Anyone in England can register with a GP surgery. It's free to register.

You do not need proof of address or immigration status, ID or an NHS number.

You might be able to register with a GP surgery that's not in the area you live.
DOWNLOAD: This easy read guide explains more about registration and NHS services

GP surgeries are usually the first contact if you have a health problem. They can treat many conditions and give health advice. They can also refer you to other NHS services.

  • For more information on how to choose a GP, click here.
  • For general questions on GP appointments, click here.

To find you nearest GP surgery click here.

New Doctors of the World translated animations – how to register with a GP and book a COVID vaccine

Doctors of the World has shared new translated animations, which include 11 steps on how everybody can register with a GP without the need for documentation, and how to book vaccine appointments.  View here.

On this page you will find all our available communications resources to support the We are general practice campaign.

Please download, use and share information as appropriate. 

If there are other resources you would find helpful - please contact:

Suggested general practice newsletter and website story (please note this story gives you the opportunity to add details of all the medical experts providing care in the GP practice

Suggested GP text message for patients

In our practice you may see a GP, nurse, pharmacist or another medical expert depending on your need. Find out more at 

Suggested partner newsletter and website story

Film with sound for general use

Click here to view and download film

Film with no sound for use in general practice TV screens

Click here to view and download film


We are GP leaflet.PNG

Posters - 4 posters available to download

We are GP posters.png


We are GP twitter post 1.pngWe are GP twitter post 2.pngWe are GP twitter post 3.png


We are GP instagram square 1.pngWe are GP instagram square 2.pngWe are GP instagram square 3.png

Instagram FB clip

Instagram FB additional services.mp4
Instagram FB right person.mp4
Instagram FB whole team.mp4

Social media



Twitter and Facebook:image.png


Carer's support guideimage.png
Is the person I care for well?

A guide to support those caring for someone with health needs.

Download guide

How to help your unwell child -image.png
Information for parents and carers of children under
5 years old.

Leaflet available to download

Including information on common childhood illnesses;

  • coughs and colds
  • diarrhoea and vomiting
  • fever and
  • ear problems.
Also see the Immunisation section for materials

On this page you will find messaging and assets to help the general public find the support they need during industrial action.




GP access


Web banner






Social media assets from UKHSA - Google drive

On 1 September 2023, changes were made to the shingles vaccination programme that have an impact on eligibility. 

NHS England, London Region, has developed a toolkit to help practices to better protect your patients by suggesting ways to improve uptake of the shingles vaccine. These suggestions are based on best practice and evidence and have been shown to work with little or no cost to practices. It includes:

  • Vaccine programme information 
    • eligibility, delivery, recording coverage and coding, co-administration etc. 
  • Resources for patients
    • Including web banners, posters, leaflets, stickers etc. 

Download the toolkit here. 

If you have any suggestions you think should be included in future updates of this toolkit please email Further information can be found on the London Region Immunisations webpage.

Summer vaccination letters 

General childhood vaccination letter for schools to distribute to parents

Letter for primary schools
Letter for Secondary Schools

Phase Two Campaign MMR & Polio - May 2023
Toolkit from NHS London

Animation toolkit - series of messaging and animations to help with conversations about vaccine uptake.

Social Media assets:



British Society for Immunology Vaccination animation
NHS vaccinations for children playlist (NHS Digital)


A5 Polio flyers for polio to our Google drive which are available in the following languages:

English, Albanian, Lithuanian, Spanish, Polish, Portuguese, Arabic, Somali, Tigrinya

The flyers can be accessed via this Google Drive

Please print and distribute these as required. 

Video content

Polio vaccination videos in different languages:
Arabic, Bengali, Dari, Nepali, Pashtu, Polish, Portuguese, Somali, Spanish, Tigrinya, Ukranian
Albanian, French, Mandarin, Twi-fante, Urdu, Yoruba


Measles posters are available in the folllowing languages

English, Arabic, Czech, Romanian, Spanish and also a GP reception poster


HPV Communications Toolkit (June 2023)
HPV dosage changes toolkit (June 2023) 
HPV Press release (June 2023)

Links to information and updates from the UKHSA - updated 6/12/22

Communications support pack

Link to article - what you need to know

Link to UKHSA  - Facebook post to share

More background information can be found in this pack from UKHSAimage.png

Images for social media:

  1. What is Group A Strep image
  2. What to do image
  3. Symptoms to be aware of image

NHS England material:

  1. Visit graphic
  2. Symptoms and what to do video (Facebook/Twitter/Instagram)
  3. Symptoms and what to do (Facebook story/Instagram story)


What should parents look out for?

It’s always concerning when a child is unwell. GAS infections cause various symptoms such as sore throat, fever, chills and muscle aches.

As a parent, if you feel that your child seems seriously unwell, you should trust your own judgement.

Contact NHS 111 or your GP if:

  • your child is getting worse
  • your child is feeding or eating much less than normal
  • your child has had a dry nappy for 12 hours or more or shows other signs of dehydration
  • your baby is under 3 months and has a temperature of 38C, or is older than 3 months and has a temperature of 39C or higher
  • your baby feels hotter than usual when you touch their back or chest, or feels sweaty
  • your child is very tired or irritable

Call 999 or go to A&E if:

  • your child is having difficulty breathing – you may notice grunting noises or their tummy sucking under their ribs
  • there are pauses when your child breathes
  • your child’s skin, tongue or lips are blue
  • your child is floppy and will not wake up or stay awake


Health conditions

Cancer information leaflets

#AskAboutAsthma - 11-17 September

NHS England – London’s #AskAboutAsthma campaign returns in September for its seventh year to raise awareness around childhood asthma and how to manage it.

#AskAboutAsthma highlights the simple changes to children and young people’s care that will make a big difference to how they experience their asthma.

Visit the campaign page here

 Communications tookits can be downloaded form the links below

Download print material on hypertension (high blood pressure):

Public-facing information about hypertension is available here.

Accessibility tools

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